Making The Data Deliver


Dan Frieberg, President of Premier Crop Systems, talks about data and breakeven cost per bushel on the Farm to Fork Podcast.

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Host: A yield map will tell farmers what part of the field is performing well and what part is performing not so well. The temptation is to want to find out what is going on in the problem areas and fix them. But Dan Frieberg with Premier Crop Systems says that may not be the best decision economically.

Dan: We like to talk to growers about managing variability that exists within the field. We talk a lot about pushing the best part of the field a little harder and then maybe being a little more conservative with some of the lower production areas. Managing the growers input investment to get the higher return.

Host: Frieberg says growers can throw a lot of money and effort at low yielding areas of a field that may never provide the kind of return on investment they hope for.

Dan: Every decision that’s made has an economic consequence and we believe that high yields are important, but maybe more important is being able to deliver accurate breakeven cost per bushel. That’s where we take it, at the end of the day, that’s what growers are looking for. They want to know what the economic reason to do things differently.

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