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Enhance Sales Skills for Increased Sales and Productivity.

Counselor Salesperson, is an intensive, in-person onsite, and professional sales training course helping your advisors sell through technology. Remaining viable in today’s business environment requires salespeople who can respond to customers’ business needs, priorities, and interests better than the competition. It all begins with a structured selling approach—working closely with customers to solve real business problems.

The Counselor Salesperson (CSP) uses a four-step consultative selling process that helps salespeople transition from simply making transactions to solving real business problems. CSP focuses on adopting a Counselor Mindset, a mindset that builds profitable, long-term customer relationships.

The program provides a win-win approach to selling that emphasizes problem solving from the customer’s point of view. It enables a consistent customer experience from the salesforce, effective coaching and performance management with a variety of tools, and overall increased sales and productivity.

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Course Package:

  • Three-day training with an in-person trainer at a location of your choice, preferably off-site of your business.
  • 5 modules of training including:
    • Counselor Mindset – How to understand the selling process as a function of the buying process and learning how to see the role of the salesperson as a consultant or counselor.
    • Relating – How to build trust at the beginning of a consultative relationship; how to establish credibility, express empathy, and come to agreement on the purpose, process, and payoff of the relationship.
    • Discovering – How to understand the buyer’s needs by asking appropriate questions and learning how to listen and organize information to get the buyer’s agreement on the true nature of the problem.
    • Advocating – How to develop and present solutions that clearly address and solve the customer’s business problems; how to bring out concerns, resolve objections, and agree on next steps.
    • Supporting – How to reinforce and support the customer’s decision to buy; how to avoid and resolve dissatisfaction; how to ask for new business and referrals.
  • Support tools such as a workbook, application exercises, job aid cards, electronic reinforcement tools, performance checklists.
  • Follow-up trainings/meetings with account lead or remote with trainer.

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Cost:

  • Counselor Salesperson $1,000/person
  • Trainer Travel Expenses

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