Today we are talking with Dan and Darren about managing what you measure when it comes to your farm operation. Topics covered include ever changing complexities in the field, monitoring your return to land and management, and how to simplify your data to understand it better.

About Darren: CEO and President of Premier Crop. Fehr joined Premier Crop in 2018 and has successfully led the company in significant growth over the last two years. His passion for mentoring, leading and growing the business will be instrumental in the future of Premier Crop.

About Dan: Founder and current VP of Technical Services. Since founding PCS in 1999, Dan has witnessed many changes and transitions in the ag data industry.

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